Why are some of your readers so expensive?

I occassionally get this question from prospective customers inquiring about the prices of some of our items wanting to know why certain glasses are so much more expensive than drugstore or discount store reading glasses they may find. Let me begin by saying making this comparison is like comparing apples and oranges- they may both be fruits but they are entirely different from one another.

Almost all of our readers have ophtlamic quality, aspheric lenses. This is the same quality of lenses you would receive if you were to have a pair of glasses custom made at an optical shop. The more "expensive" pairs are also optical quality, meaning you could have them retro fitted by a local optician into a pair of prescription glasses. They also have features like spring hinges, wire enforced temples, scratch and shatter resistant lenses and UV protection. Looking at all of these features you should realize that rather than comparing the reading glasses that ReadInStyle sells with those sold by discounters you should be comparing them with custom made glasses sold and manufactured by optical shops, then you will be asking the opposite question, why are your glasses so inexpensive compared to something I might have made by my optician….. This is a much more reasonable comparison, apples to apples one might say….